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reminiscent of today's Sony, then IBM.
20 century and early 80s, \Since then, the rising star of Intel and Microsoft is cutting edge in the IT industry, and reveal. It is from them the opportunity of cooperation with IBM, Intel supplies chips IBM PC, Microsoft is the operating system vendor. Phasing out the IBM PC industry, Intel and Microsoft will dominate the market control, corporate power is also rapidly expanding.
2005 年 2 月 27 on the evening, when he was vice president of Sony, Stringer, currently attending the 77th Annual Academy Awards, no sign in his cell phone ring. This is the person Idei distance telephone call from his phone told Stringer in charge of Sony's ready to do a good job.

\\;; to 2002, Nobuyuki Idei, Sony also proposed to be the \
However, Sony still can not avoid a larger somersault. In ending 31 March 2009 of the 2008 fiscal year, Sony appeared 14 years since the first annual loss, the scale of up to 98.9 billion yen.

Sony into techniques that are for other reasons. Japan's \

Sony since 1995, gradually introducing a performance management system, the company set up a special agency to develop a detailed evaluation criteria, each employee will be directly linked to the performance and remuneration. Long days outside the wait that makes the employee performance doctrine just to get more reward hard work, leading to passionate group, challenges and team spirit are gone, and the disappearance of these objectives is the creation of Sony and innovative power.
Stringer served as president of the United States when Sony that Sony's executives are too concerned about the copyright protection of digital music, \It's that simple. \

early as 1997, Sony is the first to realize that the future trend of digital music, but have not been able to solve the digital copyright issues, that it had been too slow, and finally only watched Jobs The iPod ideally position.
Sony (China), Li Xi, vice president had told \Unique to win customers. Sony product price is determined by its technical content, and other unique decision. Sony's slogan is Somethingdifferent, somethingnew. \
much time

10 years ago, Samsung throws rhetoric: \\In mainland China, there is more than one company to do, \
Idei ambitious in his inaugural speech: \\

by other TV manufacturers for the tremendous business opportunities as flat-panel TVs, Sony plasma and LCD technology from Myanmar, while it can still persist in the performance of the Trinitron color tube technology, while the blind bets ahead of the market in needs of the new imaging technology, which did not in the era of flat panel to seize the market opportunities. Sony spent more time than their competitors the TV product line, it is learned, it was not until January 2008 was halted and CRT TV.

1995, the typical male Dahe Qin unexpectedly set Nobuyuki Idei as his successor. At that time, many of the media and even do not understand well why the promise out of people.
face a similar crisis, IBM and Sony's self-help methods are coaching change. IBM from the largest U.S. food and tobacco manufacturers RJR Nabisco hired Louis Gerstner as chairman and CEO. Just a year later, Gerstner was able to convince the \Sony's hands earlier than IBM, and more thorough. But over the past 5 years, Stringer, Sony can not get through, \Sony is expected, as of March 31 this year, fiscal year 2009 will continue to end up losing money, but reduce the losses to 410 billion yen.
IBM achievements of the later ones, have come out on top in the global consumer electronics market, Sony is inspired newcomers.
out from the U.S. media industry giant Sony's Stringer was ordered to rescue, he promised to rebuild during his tenure as the electronics giant Sony's image.

PlayStation leadership team to develop the health Kutaragi has said: \\
Sony throes of transition, resulting in Idei under the knife.
fool often determined, and wisdom are a long established blog. Sony to bring about change, constantly creating new goals, new tentacles continue to spread the results to make himself into a quagmire. Market analysts believe that Al-Royce, too large and not enough focus on the business of Sony is not the crux of retrograde. He said: \problem is difficult to manage. \Idei also awareness to this. Meeting at a company he also can not help but sigh: \\

techniques that are
Stringer, Sony's move to the first operation is to achieve half of fiscal 2006 Nianxia TV business losses, unfortunately, has so far failed. In early 2009, Stringer has dished out a more thorough program of reform: the electronics, entertainment and games for the three core business restructuring and two new business groups to form two new cross-business platform, the Sony global transition to more flexible of the company.
few days later, retiring early Idei, Sony's notice to the outside world the shocking news - technology companies came from the Japanese national treasure, the first time ever chose a blond, non-technology-based leader, Stringer became Sony's first non-Japanese history, chairman and CEO. Early last year, he took over from Ryoji Chubachi, president.
the latest trends, Sony aimed at the 3D field. \Global 3D TV content production, 3D imaging and display terminals crucial business strategy.
1982, Intel and Microsoft's market capitalization of barely 10% of the equivalent of IBM; 10 years later, the situation has changed 180 degrees, both the market value and 1.5 times the equivalent of IBM. In the same year, IBM set up 81 years into the biggest crisis. In 1992,[link widoczny dla zalogowanych], the \